Country Pilot - Mexico


  • PROJECT TITLE: Mexico Financial Capability Assessment
  • PARTNER INSTITUTIONS: National Commission for the Protection and Defense of Users of Financial Services (CONDUSEF); National Bank and Securities Commissioner (CNBV); IPSOS Mexico
  • TIMELINE: July 2010 - September 2012


The CNBV and CONDUSEF undertook the Financial Capability Assessment with the objectives of: (i) establishing where the most important gaps in knowledge exist in the population, and for whom, to design better financial education programs, (ii) benchmarking the financial capabilities of the Mexican population relative to other countries and (iii) supporting the design of public policies to enhance both the knowledge about and quality of financial services internationally.

A total of 13 focus group sessions were conducted that included a mix of participants in: (i) low and middle income groups (ii) formal/informal labor market participants and (iii) urban and rural areas near Guadalajara, Hunucm√° (Yucatan), Mexico City, Monterrey, and Oaxaca. Individual interviews were conducted in two waves of 24 participants each to probe elements of their financial practices in greater detail and test question structure and wordings.

Approximately 2000 individuals will be interviewed in a nationally representative survey. This survey will cover key areas such as daily money management, financial planning, and knowledge of basic financial concepts and is projected to be repeated three years after the initial baseline is conducted.

The survey is being designed to support new and existing regulations, more refined targeting of policies, product innovation and potentially, to provide a baseline for future impact evaluations related to consumer protection, financial inclusion and financial education. Demographic data collected as part of this survey will facilitate more interesting analysis of financial capabilities including interactions with other variables. Ultimately, improved knowledge of financial issues in different segments of the population should permit consumers to achieve higher levels of individual and family welfare.

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